Tony Raynor's Blog

The thoughts and ramblings of a small business owner

Jumping For Joy

May 18, 2012
by Tony Raynor
Comments Off on Me Too is Boring … Dare to be Different

Me Too is Boring … Dare to be Different

Every business should aim to have a “unique selling proposition” but to manufacture a USP is not appropriate. It must be central to your ethos and run through your veins. Everybody has it in them because we are individuals but … Continue reading